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Oregon Wine Country License Plates Matching Grants Program

Grants to Oregon Nonprofits, Associations, and
Agencies for Initiatives that Promote Tourism

Agency Type:

Foundation / Corporation

Funding Source:

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Travel Oregon

Deadline Date:

02/21/20 5:00 PM PT


Request a Grant Writer

Grants of up to $50,000 to Oregon nonprofit organizations, associations, and government agencies for projects that improve or expand eligible categories of tourism within the state. Funding is intended for projects such as festivals and special events that attract visitors, advertising, planning and research, and operating tourism promotion agencies. Grant awards are available to “tourism promotion agencies” for projects that promote wine and culinary tourism.

Projects must promote wine and/or culinary tourism. “Tourism promotion” is defined as:

  • Advertising, publicizing or distributing information for the purpose of attracting and welcoming visitors
  • Conducting strategic planning and research necessary to stimulate future tourism development
  • Operating tourism promotion agencies (specific to wine and culinary tourism efforts)
  • Marketing special events and festivals designed to attract visitors

Projects should create an enhancement to the visitor experience in Oregon and is intended to increase the likelihood of visitation from 50 miles outside the local area. Though it is not a requirement, ideally, the project will lead to an increase of overnight stays in local lodging facilities. Partnerships with tourism entities and businesses, economic development, and/or government entities are looked upon favorably and strengthen an application.

Preference will be given to projects that enhance the community or region. 

Projects are encouraged, but not required, to align with the following Travel Oregon key initiatives:

  1. Maximize the economic return on public and private investments in Oregon
  2. Drive year-round destination-oriented travel from Oregon’s key domestic and international markets by promoting wine and/or culinary tourism
  3. Develop destination-based products that are in concert with Oregon’s natural environment and that support the stewardship of the state’s resources and its rich history
  4. Provide strategic industry professional development and training opportunities

Examples of eligible projects can be found at

GrantWatch ID#:

GrantWatch ID#: 170018

Estimated Size of Grant:

Oregon Wine Country Plates Grant applicants may apply for grants of up to $50,000 per project.

Term of Contract:

- April 22, 2020 – Oregon Wine Country Plates Grant Application Status Notification (work can officially begin)
- May 26, 2021 – Project Complete and Grant Accomplishment Report Submitted to Travel Oregon

Additional Eligibility Criteria:

Eligible applicants include those that are “Tourism Promotion Agencies” in Oregon. ORS 305.825 defines “Tourism Promotion Agency” as:
- An incorporated nonprofit organization or governmental units responsible for the tourism promotion of a destination on a year-round basis
- A nonprofit entity that manages tourism-related economic development programs and projects
- A regional or statewide association that represents entities that rely on tourism-related business for more than 50% of their total income

Ineligible applicants include those listed below:
- For-profit entities
- Entities that have a bankruptcy or other financial corruption within the past five years
- Entities that fail to fulfill past grant award requirements within the past three years (includes: project completion, submission of required grant reporting, proper use of grant funds)

The following activities are not eligible for grants:
- Projects that are not directly related to promoting Oregon’s wine or culinary industry
- Mobile app development
- Costs of staff or consultant salaries, mileage or associated fees that are not directly associated with wine and culinary tourism promotion
- Projects that emphasize private profitability and/or investments that could be considered a regular cost of doing business
- Deferred, regular or ongoing maintenance and upkeep
- Cannabis or tobacco tourism-related projects

Pre-Application Information:

Below is the timeline for the Oregon Wine Country Plates Grants:
- January 22, 2020 – Online Application Opens
- February 21, 2020 (5 p.m.) – Online Application Closes
- April 22, 2020 – Oregon Wine Country Plates Grant Application Status Notification (work can officially begin)
- May 1, 2020 (5 p.m.) – Oregon Wine Country Plates Grant Signed Contract Due to Travel Oregon
- May 26, 2021 – Project Complete and Grant Accomplishment Report Submitted to Travel Oregon

Submit additional questions online. Please allow seven business days for Travel Oregon to respond.

Applicants may apply for no more than two projects in the same cycle. Each project requires its own application.

Applicants must demonstrate a 1-to-1 match with at least 50% of matching funds being cash.

Applicants are strongly encouraged to contact their local Destination Management Organization (DMO) and Regional Destination Management Organization (RDMO) about the grant project idea and request letters of support to enhance their overall application.

Grant recipient shall allow at least two weeks for Travel Oregon to review the project design and provide feedback (timing will depend on the complexity of the project). Grant recipient must cease further grant project design work until feedback from Travel Oregon has been delivered. While grant recipient is not required to make all recommended changes Travel Oregon may provide, grant recipient must adhere to all grant program requirements. Required recognition could be different than what is listed above and will be included in grant recipient’s contract or determined while working with grant recipient.

Following approval and execution of contract, an initial disbursement of up to $10,000 will be sent to recipient. Recipients are eligible to receive up to 90% of the remaining awarded funds through a reimbursement system, upon invoice and with documentation of expenses.


Submit questions:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Access to the online application form will be available beginning on January 22, 2020 at:

Michelle Woodard
Grants Manager

Jessica Otjen
Grants Coordinator

Travel Oregon Headquarters
250 Church Street SE, Suite 100
Salem, OR 97301

Regional Destination Management Organizations Contact Information can be found at:

URL for Full Text (RFP):

Geographic Focus:

USA: Oregon

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